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MMM Represents Marketplace Ignition in Acquisition by POSSIBLE


Atlanta (May 15, 2017) – POSSIBLE, a WPP Digital agency, announced May 9 that it acquired Marketplace Ignition, a leading strategy consultancy focused on helping retailers and brands increase their business on Amazon and other marketplaces. With offices in Seattle and Atlanta, Marketplace Ignition has worked with more than 400 brands, representing more than 2 million SKUs and $2 billion in annual retail sales. Its main goal is to establish and grow the ecommerce presence for their clients on Amazon.  Its clients include the Hallmark Company, Lifetime Brands, Inc. and Reynolds Consumer Products.

Morris, Manning & Martin partner Chris Maxwell represented Marketplace Ignition in the transaction, with assistance from associate Elliot Franklin. MMM, a recognized leader in the mergers and acquisitions practice area, has represented more than 1,000 companies in their corporate transactions throughout the U.S. and abroad. The firm has been recognized as a leading national firm for mergers, acquisitions & buyouts by leading legal ranking publications Legal 500 U.S. and Chambers USA.

“The potential for brands and retailers on Amazon is enormous, but they need a holistic strategy to succeed. Our clients are increasingly asking us for Amazon expertise and for POSSIBLE to be that one agency to help them solve for all things Amazon,” remarked Shane Atchison, Global CEO of POSSIBLE. “Marketplace Ignition has built a leading consultancy with tremendous expertise and relationships with Amazon and we are thrilled to welcome them to the POSSIBLE Commerce team.”

Click here to read more about the deal.

About Morris, Manning & Martin, LLP
Morris, Manning & Martin ( is an AmLaw 200 law firm with national and international reach. We dedicate ourselves to the constant pursuit of our clients’ success. To provide our clients with optimal value, we combine market-leading legal services with a total understanding of their needs to maximize effectiveness, efficiency and opportunity. MMM enjoys national prominence for its real estate, corporate, litigation, technology, healthcare, intellectual property, energy & infrastructure, capital markets, environmental, international trade, insurance, and timberland & forest products practices. MMM has offices in and around Atlanta, Raleigh-Durham, Savannah and Washington, D.C. The firm also has a business development office in Beijing, China and a strategic alliance office in São Paulo, Brazil.

Media Contact for MMM: Terri Thornton, (404) 932-4347,