Morris, Manning & Martin advised RocketSource in its acquisition by Incubeta, a global leader in digital marketing, in a deal that significantly boosts Incubeta’s human-centered AI capabilities.
RocketSource, a consultancy known for its proprietary behavioral-science-based AI frameworks such as StoryVesting™, enables AI-driven transformation across marketing data, analysis, and activation. The acquisition will allow Incubeta to merge marketing performance expertise with behavioral science and agentic AI solutions—providing clients with enterprise-grade data analysis, full-funnel attribution, predictive analytics, and tailored AI-embedded strategies.
The Atlanta-based MMM team was led by Alex Scharyj with support from Kierre Elvington.
