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MMM Represents Acquirer in Media Deal


Atlanta (November 29, 2016) – Morris, Manning & Martin, LLP is representing Francisco Partners and SintecMedia in SintecMedia’s planned acquisition of Operative Media, Inc. The combined company brings together TV and digital ad management for media companies and publishers worldwide.

SintecMedia is the world's leading television advertising management technology company. Their advanced TV advertising products maximize yield and streamline operations across direct and programmatic television advertising. SintecMedia systems are used by hundreds of the largest television media companies in the world, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. Operative Media, Inc., is the global leader in digital advertising business management solutions for major media companies.

The MMM team on the transaction included lead partner David Calhoun as well as Jason Cummings, Hallee Moore, Anthony Boggs, Brian Harris, Scott Wagner, Patrick McKenzie and Jack Moore.

The acquisition is subject to customary closing conditions including customary regulatory review.

About Morris, Manning & Martin, LLP
Morris, Manning & Martin ( is an AmLaw 200 law firm with national and international reach. We dedicate ourselves to the constant pursuit of our clients’ success. To provide our clients with optimal value, we combine market-leading legal services with a total understanding of their needs to maximize effectiveness, efficiency and opportunity. MMM enjoys national prominence for its real estate, corporate, litigation, technology, healthcare, intellectual property, energy & infrastructure, capital markets, environmental, international trade, insurance, and timberland & forest products practices. MMM has offices in and around Atlanta, Raleigh-Durham, Savannah and Washington, D.C. The firm also has a business development office in Beijing, China and a strategic alliance office in São Paulo, Brazil.