The race to become the most innovated and tech-savvy hotel is on. Hotels have increasingly begun working with technology companies to offer more innovative and enhanced guest experiences. Guests at many hotels can now bypass the need to go to the front desk by using their mobile devices to select a room, check-in, receive texts when their room is ready, and even unlock the door to their room. Guests can also customize their stay by requesting items, ordering room service, planning activities, or purchasing upgrades. Everything a guest may want is only a few clicks or taps away, and soon, the data collected by these programs will allow hotel operators to anticipate guests’ requests and needs.
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