Morris Manning & Martin, LLP

Super Rainmaking: 10 Secrets To Raising the Bar In Your Law Practice




Super Rainmaking:

10 Secrets To Raising the Bar

In Your Law Practice


Start this New Decade with a New Attitude about Building your Business!


ATLANTA (January 2011) – Lawyers went to law school to learn how to practice law – and they weren’t trained to make rain, or bring in the business. That’s the premise that led John Yates, Chair of the Technology Practice at Morris, Manning & Martin, LLP and Robin Hensley, President of Atlanta executive coaching firm Raising the Bar, to create their just-published eBook, Super Rainmaking: 10 Secrets To Raising the Bar In Your Law Practice.

“As we enter a new decade, a goal of every lawyer should be to improve business generation and rainmaking skills,” explains Yates, who is well-known for his ability in bring in new business. “Based on my three decades of experience in building a legal practice and the current challenges facing law firms, I know that attorneys at all career stages need a tactical plan and process for attracting and retaining new business,” he adds. “Robin Hensley coaches lawyers every day on the fine art of rainmaking, so we have some tips that have rendered successful results for many attorneys.”

The eBook, Super Rainmaking: 10 Secrets To Raising the Bar In Your Law Practice, is available for $29.95. It contains business development strategies that can be applied by any business professional. The eBook can be ordered through

About the eBook: 

John Yates presents his practical pointers for lawyers on how to target, find and engage new clients. You will find that there is something you can do right now to enhance your own business development results.

Robin Hensley adds a coaching tip at the end of each chapter, with a practical action step you can take immediately to hit your targets more effectively.

Yates and Hensley are donating the profits from the eBook sales of Super Rainmaking: 10 Secrets To Raising the Bar In Your Law Practice to support CURE Childhood Cancer.

CURE acts on behalf of children and families to conquer childhood cancer through research, education and critical support of patients and their families. Yates and his wife have been supporters for decades, and Hensley has joined them in this effort.  

“We are pleased to offer this opportunity to start the decade with new business strategies and to support CURE Childhood Cancer,” Hensley affirms. “This is a new way to practice law and the art of rainmaking while helping our children and the community.”

About John C. Yates, Esq. 

John C. Yates is Chair of the Morris, Manning & Martin’s Technology Practice and a member of the firm’s Management Committee. Mr. Yates is one of the pioneers of the technology law field. Under his leadership, the firm’s technology practice has represented hundreds of technology companies internationally. Nationally, his work has been recognized in Chambers USA: America’s Leading Lawyers for Business, Atlanta SuperLawyers and the Legal 500. He also has a strong record of community leadership. He serves on the Board of the Metro Atlanta Chamber and co-chairs its Tech Leadership Council. He has spearheaded fund-raising campaigns for United Way of Metropolitan Atlanta, the Decatur/DeKalb YMCA, Furman University and CURE Childhood Cancer. He also founded or co-founded trade organizations including the Technology Association of Georgia, the Southeastern Medical Device Association, Technology Executives Roundtable, Technology General Counsel Roundtable and the Southeastern Software Association. He sits on the Board of Visitors for Duke University's law school, the Board of Trustees for Furman University, and the Advisory Board of CURE Childhood Cancer. 

About Robin Hensley

Robin Hensley is a business development coach. She is Founder and President of Raising the Bar, a coaching company focused on developing high achieving lawyers, CPAs and other professional service providers into world class rainmakers. She is author of Raising the Bar:  Legendary Rainmakers Share Their Business Development Secrets. Robin served on the board of directors of Northside Hospital for 10 years. She currently serves on the board of directors of Superior Uniform Group, a public company listed on NASDAQ, where she has chaired the audit committee for more than 10 years. She was on the audit and consulting staff with Ernst & Young for five years; and she was with the Atlanta law firms Kilpatrick Stockton and Swift, Currie, McGhee & Hiers in both marketing and business development roles for more than six years.