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MONTHLY TOPIC
CEO, CFO, COO, and now CPO (Chief Privacy Official)
Generally HIPAA's
privacy regulations require healthcare providers to designate a "privacy
official." The privacy official is the person or persons who is primarily
responsible for developing and implementing the policies and procedures
necessary to ensure the healthcare provider's compliance with the
HIPAA privacy regulations.
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One Person; More than One Person.
A healthcare provider should consider whether one person or more
than one person will be required to perform the duties of a CPO.
In part, the answer to this question may depend on the size and
resources of the healthcare provider.The answer may also depend
on the qualifications and capabilities of the applicant pool. The
small size or limited resources of a healthcare provider may dictate
that one person be appointed as CPO, which has the benefit of vesting
this responsibility with one source. For large healthcare providers,
the CPO may serve more of a management role, coordinating a multi-disciplinary
team drawn from various aspects of the healthcare provider’s
operations such as medical records, the IT department, human resources,
etc. This approach may require appointing more than one person as
CPO, which has the benefit of bringing strengths and inputs from
different areas of the healthcare provider’s operations, all
of which may be subject to HIPAA. By dividing responsibilities in
this fashion, the healthcare provider may be able to achieve a well-educated,
global solution to a multi-dimensional problem. However, if a multi-person
approach is used, it is important to implement a reporting structure
so that the healthcare provider is well-informed and so that all
committee members have a stake in achieving the healthcare provider’s
privacy goals.
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Responsibilities Beyond HIPAA Privacy
A healthcare provider may consider coupling the job responsibilities
of the CPO with those of the healthcare provider’s Security
Official or with the general Compliance Officer for the healthcare
provider. The benefits of this approach include having an organized
and integrated system of HIPAA compliance, or, more generally,
legal compliance. If, however, the healthcare provider is not
careful, this multi-tasking approach runs the risk of overburdening
the person(s) appointed to this role(s).
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Job Description
It is critical for the healthcare provider to advertise, fill,
and treat the CPO position as a high-level management position
in order to achieve buy-in and support for its compliance program.Coupled
with this authority, the CPO should also have the responsibility
of reporting directly and on a regular basis to the healthcare
provider’s designee, such as the Board of Directors, the
general compliance officer, if one exists, the general counsel
or attorney, or the chief executive officer. Generally, the healthcare
provider should expect the CPO to be responsible for assessing
the healthcare provider’s potential liabilities; developing
policies and procedures to address these weaknesses; implementing
the policies and procedures; conducting or arranging for the necessary
educational programs; achieving employee buy-in; monitoring compliance
with the programs that are implemented; and taking corrective
or ameliorative action when breaches or weaknesses in the compliance
program are detected. The specific job functions of the CPO may
include the following, depending on the healthcare provider’s
needs: (1) researching and assessing the healthcare provider’s
privacy strengths and weaknesses; (2) identifying protected healthcare
information (“PHI”); (3) mapping the flow of the healthcare
provider’s PHI; (3) establishing uniform documentation for
PHI; (4) limiting unnecessary PHI collection; (5) recognizing,
assessing, controlling and monitoring risks posed by the healthcare
provider’s relationships with vendors, suppliers, and independent
contractors, (6) working with key employees to develop strategic
solutions to capitalize on the healthcare provider’s strengths
and to correct any weaknesses; (7) educating or arranging for
the education for all employees of the healthcare provider on
a routine and periodic basis; (8) setting a budget for a compliance
program; (9) establishing an internal system for ensuring compliance
with patient rights; (10) developing a crisis response strategy;
(11) serving as the healthcare provider’s public relations
point person, (12) monitoring compliance; (13) making revisions
to policies and procedures as required; (14) addressing actual
and potential areas of non-compliance through quality improvement,
re-education, corrective measures, sanctions, and potential self-disclosure;
and (15) seeking outside advice as needed.
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Job Applicants
In interviewing applicants for the CPO position, healthcare providers
should look for candidates who meet the following criteria: (1)
are familiar with the healthcare provider’s internal operations;
(2) have leadership qualities and have the respect of the chief
executive officer, the employees, and persons/entities with whom
the healthcare provider conducts business; (3) have a working
knowledge of HIPAA’s requirements and the capabilities to
understand its legal requirements; (4) understand, appreciate,
and are familiar with JCAHO and other accreditation requirements;
(5) have experience with and understand technology systems and
operations, including collection, access, storage, and transmittal
of information in all forms; (5) are familiar with contract relationships
between healthcare providers and their various vendors and suppliers;
(6) are capable of setting up a systematized structure for the
healthcare provider; (7) possess effective communication and advocacy
skills; (8) understand the importance of training and education
to the healthcare provider and its employees; (9) have the ability
to manage projects and command budgets; (10) have the capabilities
of enforcing compliance; (11) have the imagination to create innovative
solutions; and (12) have the ability to obtain the trust of providers.
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